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Guides that pull the best of this blog into one place. Each one takes a subject end to end, then points you to the posts that go deeper.

Hotel Profitability The four numbers your P&L asks for, where profit leaks between the reports, and the metric that hides the other three. Hotel Forecasting The forecasting cycle, the four questions it must answer, and where most forecasts quietly break.
19 January 2023

The first important steps toward total revenue management

The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management. Essential reasons for forming a commercial team are to broaden knowledge, increase...
For general managers For revenue managers For commercial managers
17 January 2023

Is benchmarking helpful for losers?

For general managers For revenue managers For marketing For commercial managers
12 January 2023

How an aligned team makes the general manager happy

For general managers For revenue managers For marketing For commercial managers
10 January 2023

Every hotel can create a competitive advantage using data

For general managers For revenue managers For commercial managers About Data Management

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20 December 2022

Benefits and challenges in forecasting hotel demand

For general managers For revenue managers For commercial managers
13 December 2022

The general manager's top priority list for 2023

For general managers For commercial managers
06 December 2022

Why you are better off working in a commercial team

For sales For general managers For revenue managers For marketing For commercial managers
01 December 2022

How to budget and manage Customer Acquisition Cost

For sales For general managers For revenue managers For marketing For commercial managers
29 November 2022

A commercial team generates more profits than functions in silos

For sales For general managers For revenue managers For marketing For commercial managers
24 November 2022

How to think about forecasting

For general managers For revenue managers
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