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Guides that pull the best of this blog into one place. Each one takes a subject end to end, then points you to the posts that go deeper.

Hotel Profitability The four numbers your P&L asks for, where profit leaks between the reports, and the metric that hides the other three. Hotel Forecasting The forecasting cycle, the four questions it must answer, and where most forecasts quietly break.

30 March 2023

All hotels need a head of commerce

The general manager's job is to align all team members toward the same goal, find relevant knowledge and skills, and make the team highly productive. A young and ambitious general manager would like to fix these things himself. In...

For general managers For commercial managers

By subject: About Forecasting About Profitability

By role: All For general managers For commercial managers For revenue managers For hotel group CEOs For sales For marketing

28 March 2023

Do you only give your guests a generic experience?

For general managers For marketing For commercial managers

23 March 2023

Total revenue management for future-focused decision-makers

For general managers For revenue managers For commercial managers

21 March 2023

How to make salespeople in hotels more productive

For sales For general managers For commercial managers

16 March 2023

Thinking about sales keeps general managers up at night

For sales For general managers For commercial managers

14 March 2023

How to improve and develop forecasting in hotels

For general managers For revenue managers For commercial managers About Forecasting

09 March 2023

What hotels can learn from Maslow's hierarchy of needs

For general managers For marketing For commercial managers

07 March 2023

How to make marketing, sales, and revenue jobs in hotels attractive

For sales For general managers For revenue managers For marketing For commercial managers

02 March 2023

There is no such thing as forward-looking data

For general managers For revenue managers For marketing For commercial managers

28 February 2023

Strategies to overcome conflicting goals