Demand Calendar brings several gains for the commercial team:
Improved Collaboration and Communication: Demand Calendar is a centralized multi-property platform for the commercial team, promoting collaboration and effective communication. All team members, regardless of location or employment status, have access to essential information, fostering a cohesive and aligned approach.
Enhanced Total Revenue Management: Demand Calendar provides valuable insights into demand patterns, market trends, and competitor analysis. This enables the commercial team to make informed pricing and inventory decisions, optimizing total revenue and maximizing profit.
Streamlined Commercial Operations: The tool helps streamline commercial operations by integrating various functions such as marketing, sales, and revenue management. This eliminates data silos, reduces manual processes, and increases efficiency, allowing the team to focus more on revenue-generating activities.
Budgeting, Planning, and Accurate Forecasting: Demand Calendar provides robust budgeting and forecasting capabilities based on historical data, market insights, and performance metrics for all revenue sources and customer acquisition costs. This enables the commercial team to create accurate financial plans, optimize resource allocation, and set realistic targets.
Data-Driven Decision Making: With comprehensive data analytics and reporting features, Demand Calendar empowers the commercial team to make data-driven decisions. It provides actionable insights into guest behavior, market segments, and revenue performance, enabling the team to identify opportunities, implement effective strategies, and measure the success of their initiatives.