Dedicated hospitality team optimizing commercial roles

Most of the team members have worked in many management roles in the hotel industry for decades. We teamed up with system development experts to create Demand Calendar.

Deep industry knowledge and experience


Marianne Söder

Experienced Commercial Manager and Revenue Manager. +20 years of experience in Independent Hotels and in large corporate hotel chains. Built and executed successful commercial strategies for opening new hotels. Strong in training and coaching commercial roles in hotels.

Phone +46 70 204 0004


Catarina Randow

A seasoned hotelier with over 25 years in the industry, who has combined that with a thorough knowledge of hotel systems generally and hotel revenue management & distribution systems specifically. She is firmly convinced that all hotels need Demand Calendar to have a proper understanding of what’s happening in their business.

Emil Sunesson

Emil Sunesson

Solid experience in building value-based B2B relationship & sales both domestic and international. Proven sales management skills with +10 years of experience from the hospitality industry. Maintain a bachelor degree specializing in Tourism Management.

Phone: +46 70 559 5998

Creating a superior user experience

Simen Echholt

Simen Echholt

Earning a master's degree in informatics, specializing in system development and software architecture, Simen has focused on building robust and scalable solutions for both the public and private sector. With over ten years of experience in the field, he has taken multiple business critical systems from concept to production.

Mikael Jelveby

Mikael Jelveby

A developer with more than 10 years experience crafting well-thought-out user interfaces and experiences.
He has an education in information design and as such knows how to put the needs of the target audience first.

Oscar Frykholm<br>User Experience

Oscar Frykholm
User Experience

Holds a PhD in interaction design and close to two decades of experience of working with user-centered design in complex organizations.

Building a sustainable business

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Anders Johansson, CEO

During my 30+ years in leading positions in hospitality, I have always struggled to find a way to make sense of all raw data and encourage collaboration in my revenue teams. My passion is to make hotels more profitable by developing people’s knowledge and skills in capturing revenue. That’s why I founded Demand Calendar.

Phone: +46 70 560 0736

Mads Hilden

Mads Hilden

Has 15 years experience of in narrowing the gap between computers and people by developing user-centric systems.
Started as a developer and then moved into management with a dedication to maintain both the developer and manager perspective. Experienced with high volume data systems and customer integrations.

Magnus Edenmark

Magnus Edenmark
Business Development

Magnus has extensive experience in international business development. For the last thirty years, he has worked in the IT industry building successful business relationships globally.

Phone: +46 70 766 7787

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