Are You Leading Strategy,
or Just Copy-Pasting Data?

As a highly skilled hotel revenue manager, you were hired to drive profit,
not to manage spreadsheets. Yet, more than half of your time is currently

lost to manual data aggregation and error-checking.

Show Me the End of Spreadsheets

Demand Calendar has completely transformed how we manage our commercial strategies. We’ve gone from reactive firefighting to proactive control. Our reliance on Excel has dropped by 95%, and for the first time, the entire commercial team works out of one place with access to the same data.

Alexander Killi
Director of Revenue Management & Distribution
Classic Norway Hotels

You didn’t become a revenue manager to copy and paste data.

Stop being a data janitor. See how Demand Calendar automates your manual reality.

THE TASK

THE MANUAL REALITY

THE RISK

WITH DEMAND CALENDAR

IMPACT

Activity: Data Aggregation

Manual Reality:

Spending Monday morning consolidating 5 different PMS reports into Excel. Fixing broken VLOOKUPs.

Risk:

You base critical pricing strategies on data that is full of hidden manual errors.

With Demand Calendar:

Zero manual entry. Data flows automatically from your PMS into unified dashboards.

Impact: 10 Hours Saved / Week

Activity: Forecasting

Manual Reality:

Updating static spreadsheets manually. By the time you finish, the pickup data is already old.

Risk:

One broken formula ruins the budget.

With Demand Calendar:

Live Rolling Forecasts. Adjust strategy based on real-time On-the-Books data.

Impact: 5 Hours Saved / Week

Activity: Reporting to GM / Owner

Manual Reality:

Copy-pasting charts into PowerPoint and hoping no one asks for a different view.

Risk:

You lose credibility when you can't answer the Owner's questions on the spot.

With Demand Calendar:

Give your GM a login to view the high-level KPIs themselves.

Impact: No Ad-Hoc Requests Peace of Mind

Move Beyond RevPAR. Master Total Revenue.

The industry has evolved. Your metrics need to evolve with it. Demand Calendar gives you the visibility to manage profit, not just room rates.

1. Total Revenue Management (TRM)

The Strategy:

Stop looking at your hotel in silos. True profitability comes from optimizing every revenue stream—Rooms, F&B, MICE, and Spa—in unison.

The Manual Reality:

Aggregating data from your PMS, POS, and Spa system into one spreadsheet takes hours and is prone to errors.

The Demand Calendar Advantage:

We unify your data automatically. See how a group booking impacts F&B spend or how Spa packages drive room occupancy, all in one dashboard.

2. TRevPAR (Total Revenue Per Available Room)

The Strategy:

RevPAR tells you how full your rooms are. TRevPAR tells you how valuable your guests are. It measures the total revenue generated per available room, giving you the complete picture of asset performance.

The Manual Reality:

Most revenue managers struggle to calculate TRevPAR daily because ancillary revenue data is locked in disconnected systems.

The Demand Calendar Advantage:

TRevPAR is calculated instantly, every day. Spot trends in guest spending behavior that standard RMS tools miss.

3. Net RevPAR (NRevPAR) & Acquisition Costs

The Strategy:

Revenue is vanity; profit is sanity. Net RevPAR accounts for the cost of acquiring that revenue—including OTA commissions, transaction fees, and marketing spend.

The Manual Reality:

Tracking commission invoices and netting them against production manually is a nightmare often left to the Finance team at month-end.

The Demand Calendar Advantage:

Monitor your Net Revenue in real-time. Understand the true profitability of every channel and shift your strategy to high-margin direct bookings before the month closes.

4. Dynamic Forecasting

The Strategy:

Moving from static monthly budgets to Rolling Forecasts. Adapting to market changes instantly to protect flow-through.

The Manual Reality:

"The forecast is dead the moment I hit save." Static Excel sheets cannot keep up with the pace of modern hospitality.

The Demand Calendar Advantage:

Live, rolling forecasts that update automatically as pickup changes. Spend your time analyzing the why, not copy-pasting the what.

Minimal Effort, Maximum Impact

Predefined dashboards, no setup, instant availability. Data flows automatically.

The Business Case:
How to Sell This to Your GM

60 Hours Saved / Month
€45/hour Avg. labor cost
Monthly Value Generated: €2 700

Get the GM Pitch Deck

Your Investment

€490-€590

Your Profit Multiplier: 5x ROI

Frequently Asked Questions

Q: How does Demand Calendar integrate with my PMS? +

A: Demand Calendar creates a direct, automated connection with your Property Management System (PMS). Data flows automatically from your PMS into our unified dashboards every day, eliminating the need for manual exports or spreadsheet consolidation.

This integration works in the background to sync reservations, revenue data, and corporate production figures. Because the data transfer is automated, you achieve "zero manual entry" reporting, ensuring your commercial team always works from a single source of truth that matches your PMS exactly. We integrate with leading cloud PMS providers (such as Opera Cloud, Mews, VisBook and Clock) to ensure seamless data accuracy.

Q: How long does implementation take? +

A: Implementation is designed to be immediate. Because Demand Calendar utilizes predefined dashboards and automated data flows, there is essentially no setup time required. The platform offers instant availability, meaning that once the connection to your PMS is active, your data populates automatically, allowing you to bypass lengthy configuration phases and start analyzing your data immediately.

Q: What is the difference between a Revenue Management System (RMS) and Hotel Business Intelligence (BI)? +

A: While both systems are essential for profitability, they serve different primary functions. A Revenue Management System (RMS) is a specialized tool designed to optimize room rates and inventory in real-time based on demand, competitor pricing, and historical data. Its main goal is to adjust pricing dynamically to maximize room revenue.

Hotel Business Intelligence (BI), on the other hand, provides the "broader context" for these decisions. It integrates data from the RMS with other sources—such as Food & Beverage, Spa, and external benchmarking—to analyze total revenue opportunities. BI helps uncover strategic insights, such as upselling opportunities or guest spending patterns, which the RMS then uses to refine its pricing algorithms. In short, BI informs the strategy, while RMS executes the pricing tactics.