Are You Closing Deals,
or Just Updating Your CRM?

As a hotel sales professional, you were hired to build relationships and drive revenue,

not to be a data entry clerk. Yet, you spend hours every week manually syncing

your PMS data with a generic CRM.

Show Me the End of Admin Work

You didn’t become a Sales Manager to format spreadsheets.

Stop chasing data. See how Demand Calendar automates your sales workflow.

THE TASK

THE MANUAL REALITY

THE RISK

WITH DEMAND CALENDAR

IMPACT

Activity: Inquiry Management

Manual Reality:

Manually re-typing group inquiries from the PMS into the CRM.

Risk:

Slow response times allow competitors to steal the deal.

With Demand Calendar:

Zero manual entry. Inquiries flow automatically from your PMS into the Sales Pipeline.

Impact: Instant Follow-up

Activity: Contracting

Manual Reality:

Negotiating corporate rates based on last year's static reports.

Risk:

You underprice high-volume accounts because you lack live data.

With Demand Calendar:

Live Production Data. See exactly what a client produced (Rooms, F&B, MICE) before you quote.

Impact: Higher ADR

Activity: Daily Planning

Manual Reality:

Scouring emails and sticky notes to figure out who to call.

Risk:

High-value leads slip through the cracks.

With Demand Calendar:

The Morning Brief. An automated email every morning lists your critical tasks and meetings for the day.

Impact: Never Miss a Lead

Activity: Reporting

Manual Reality:

Spending Friday afternoon building pipeline reports for the GM.

Risk:

You lose selling time doing admin work the GM could view themselves.

With Demand Calendar:

Instant Visibility. Your GM has a login to view the high-level pipeline and production KPIs themselves.

Impact: 5 Hours Saved / Week

The Only CRM That Speaks "Hotel" Fluently.

Standard CRMs require endless customization. Ours is built for hospitality.

Feature 1: A Pipeline That Updates Itself

The Strategy:

Focus on moving deals forward, not updating statuses.

The Manual Reality:

Manually checking PMS reservation codes to see if a group went "Definite," then updating the CRM deal status by hand. You risk losing track of inventory because your systems don't talk to each other.

The Demand Calendar Advantage:

We integrate deeply with your PMS. When a reservation status changes in the PMS (e.g., from Tentative to Definite), the deal automatically moves to the "Won" stage in your pipeline. No manual updates required.

Feature 2: Dynamic Contracting & Production Tracking

The Strategy:

Negotiate based on total value, not just room nights.

The Manual Reality:

Pulling static PMS reports into Excel to guess a client’s total value. You are negotiating blind, offering rates based on last year's volume rather than today's total profitability.

The Demand Calendar Advantage:

Stop guessing. Pull up a "Customer Overview" instantly to see total production across Rooms, MICE, and F&B. Filter by day of week, booking window, and acquisition cost to spot profitable accounts immediately.

Feature 3: The "Zero-Admin" Daily Workflow

The Strategy:

Start your day selling, not planning.

The Manual Reality:

Wasting the first hour of every day manually logging emails and calendar invites into the CRM. Critical follow-ups slip through the cracks because they are buried in your inbox, not your dashboard.

The Demand Calendar Advantage:

Every morning, receive an automated email summarizing your day. Your dashboard syncs with Outlook and Google Calendar, automatically tracking every meeting and email against the relevant customer profile.

Feature 4: Sell From Anywhere

The Strategy:

Sales happen in the lobby and at trade shows, not just at your desk.

The Manual Reality:

"I'll check that when I get back to the office." You lose momentum at trade shows and client dinners because your customer data is shackled to a desktop computer.

The Demand Calendar Advantage:

Full mobile accessibility means you can check live availability, view production stats, and log client notes from your tablet or phone while standing in front of the customer.

Your New Command Center:
The "Morning View"

Stop toggling between Outlook, Excel, and your PMS. Start your day with a single, real-time view of every deal, meeting, and task that matters.

The Feature Breakdown

1. Sync Your Sanity (Top Section)

Forget sticky notes. Your calendar and to-do list are fully integrated with your pipeline. When you see a task like "Prepare Offer," clicking it takes you directly to the deal context—no searching required.

2. Real-Time Scorecard (Middle Section)

Don't wait for the end-of-month report to know where you stand. See your live Win/Lost ratio, activity levels, and production pacing instantly. If you are behind target, you will know immediately, not when it’s too late.

3. The Zero-Entry Pipeline (Bottom Section)

This isn't a static spreadsheet. It’s a live Kanban board fed directly by your PMS and Meetings & Event System. New group inquiries appear automatically in the "Inquiry" column. Drag, drop, and close deals without typing a single line of data.

Stop Managing via Email. Start Leading with Data.

You can’t coach your team if you can’t see what they are doing.

Move from "asking for updates" to real-time visibility.

Multi-Property Visibility

The Headache

Logging into 5 different PMS systems or merging Excel sheets just to see how the group is performing.

The Solution

One Login, All Hotels. Manage a cluster or chain from a single dashboard. Deploy corporate contracts across multiple properties instantly.

Leading vs. Lagging Indicators

The Headache

Measuring success only by "Revenue," which is history. You don't know a salesperson is struggling until they miss their target.

The Solution

Track the "Inputs." Monitor Activity Volume (Calls/Meetings) and Pipeline Velocity to identify gaps and coach before the quarter ends.

Account Intelligence

The Headache

Your team closes "deals" but misses the full relationship value because data is scattered.

The Solution

Total Production View. See Top 10 Customers by Total Revenue (Rooms + MICE + F&B). Spot trends in booking windows and share of wallet instantly.

The Business Case:
How to Sell This to Your GM

40 Hours Saved / Month
€45/hour Avg. labor cost
Monthly Value Generated: €1 800+ per person

Get the GM Pitch Deck

Your Investment

€490-€590

Your Profit Multiplier: 3x ROI instantly

Frequently Asked Questions

Q: How does this differ from Salesforce or HubSpot? +

A: Generic CRMs are empty shells that require expensive customization to understand "Room Nights" or "ADR." Demand Calendar is a specialized Hotel B2B CRM. It comes pre-loaded with hotel-specific workflows, deep PMS integration, and industry-standard KPIs, meaning you can start using it on day one.

Q: Does it work for multi-property clusters? +

A: Yes. We designed Demand Calendar for hotel groups. You can manage accounts, contacts, and deals across multiple properties from a single login, making it easy to cross-sell and deploy cluster-wide contracts.

Q: Can I import my existing contacts? +

A: Absolutely. You can import contacts from your PMS or your previous CRM (via Excel/.csv). Our Customer Success team will help you verify the data to ensure a clean start.