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Demand Calendar news and updates
01 December 2022

How to budget and manage Customer Acquisition Cost

Every single cost in the P&L is easy to understand. Still, the traditional P&L based on cost categories is not telling stories about what is going on in the business, nor does it help make any relevant decisions. Let's look at the...
sales general manager revenue marketing commercial
29 November 2022

A commercial team generates more profits than functions in silos

sales general manager revenue marketing commercial
24 November 2022

How to think about forecasting

general manager revenue
22 November 2022

How to get all stakeholders to agree on total revenue management

sales general manager revenue marketing commercial

Stay tuned for our latest news

17 November 2022

When hotels become generic, they start the race to the bottom

sales general manager revenue marketing commercial
15 November 2022

Revenue managers struggle with Total Revenue Management

sales general manager revenue marketing commercial
10 November 2022

A blindfolded GM is a disaster

general manager revenue marketing commercial
08 November 2022

Do not mix the two approaches to market segmentation

general manager revenue marketing commercial
03 November 2022

Hoteliers need to drive change

general manager
01 November 2022

Hotels are like taxis, the guest wants the convenience of an Uber

general manager