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Demand Calendar news and updates
22 November 2022

How to get all stakeholders to agree on total revenue management

People arguing for moving toward total revenue management think that the overall perspective on the topline would increase profits for the hotel. However, very little, if any, research clearly shows the actual impact of focusing on total...
sales general manager revenue marketing commercial
17 November 2022

When hotels become generic, they start the race to the bottom

sales general manager revenue marketing commercial
15 November 2022

Revenue managers struggle with Total Revenue Management

sales general manager revenue marketing commercial
10 November 2022

A blindfolded GM is a disaster

general manager revenue marketing commercial

Stay tuned for our latest news

08 November 2022

Do not mix the two approaches to market segmentation

general manager revenue marketing commercial
03 November 2022

Hoteliers need to drive change

general manager
01 November 2022

Hotels are like taxis, the guest wants the convenience of an Uber

general manager
27 October 2022

Three ways to improve the profit

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25 October 2022

Managing capacity costs and COGS standards drive profitability

general manager
18 October 2022

The hotel check-in process has been the same for 100 years

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