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Guides that pull the best of this blog into one place. Each one takes a subject end to end, then points you to the posts that go deeper.

Hotel Profitability The four numbers your P&L asks for, where profit leaks between the reports, and the metric that hides the other three. Hotel Forecasting The forecasting cycle, the four questions it must answer, and where most forecasts quietly break.
22 November 2022

How to get all stakeholders to agree on total revenue management

People arguing for moving toward total revenue management think that the overall perspective on the topline would increase profits for the hotel. However, very little, if any, research clearly shows the actual impact of focusing on total...
For sales For general managers For revenue managers For marketing For commercial managers
17 November 2022

When hotels become generic, they start the race to the bottom

For sales For general managers For revenue managers For marketing For commercial managers
15 November 2022

Revenue managers struggle with Total Revenue Management

For sales For general managers For revenue managers For marketing For commercial managers
10 November 2022

A blindfolded GM is a disaster

For general managers For revenue managers For marketing For commercial managers

Stay tuned for our latest news

08 November 2022

Do not mix the two approaches to market segmentation

For general managers For revenue managers For marketing For commercial managers
03 November 2022

Hoteliers need to drive change

For general managers
01 November 2022

Hotels are like taxis, the guest wants the convenience of an Uber

For general managers
27 October 2022

Three ways to improve the profit

For general managers
25 October 2022

Managing capacity costs and COGS standards drive profitability

For general managers
18 October 2022

The hotel check-in process has been the same for 100 years

For general managers
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