All hotels need a head of commerce to align the team
It is easy to agree that all roles in the commercial team should work toward the same goal. If they do not, it is a problem that needs to be solved. It is also easy to agree that hotels need marketing, sales, and revenue management knowledge. Hotels without skills in these areas are likely less successful, so they must acquire them. It is easy to agree that hotels want their commercial roles, such as marketing, sales, and revenue management, to be highly productive in growing revenue and profits. If productivity is low, hotels need to fix this to become successful.