General Manager: Don't trust your experience and gut feeling
When the hotel industry took the first steps in revenue management, data became critical in calibrating rates and making better decisions. Revenue managers trusted data instead of experience and gut feeling. However, the traditional general manager was difficult to convince that data made a significant difference in the quality of decision-making. Working from the ground up during a long career had given the general manager a solid base of experience, and in combination with a gut feeling, there was no need for data.