Prepare for a quick recovery
Sooner rather than later, the pandemic will be over, and travel will bounce back. However, I do not think anything will be the same as two years ago. The world, the consumers, the business mix, the technology, the attractiveness to work in the industry, and many other things have changed. The way to acquire guests, serve guests, and make a healthy profit has changed. The old way of working will not lead to a successful hotel.