How to get started with Total Revenue Analysis
There are only two ways to grow revenue in a hotel. One is to attract more guests/customers, and the other is to sell more to each guest/customer. Attracting guests that spend the most is compelling, but it is easier said than done. Hotels seem to take the easy way out and put the rooms for sale on an OTA and hope to attract guests to fill the hotel rooms. The lazy approach means hotels leave a lot of money on the table for someone else to grab.