How to get all stakeholders to agree on total revenue management
Hotels stay devoted to their core business of selling hotel rooms. Unfortunately, many other potential revenue sources do not get the same treatment, care, and attention, so hotels likely leave a lot of money on the table. For many years, the industry has been talking about moving towards a total revenue perspective instead of just focusing on selling hotel rooms. So far, this has proven difficult due to several factors, such as working in silos, lack of knowledge, and systems & tools.