How the hotel sales team can improve the win rate for inquiries
Hotels are, or used to be, somewhat spoiled by having a steady flow of incoming inquiries for groups, MICE, and contracts for the future sale of room nights. Finally, after two pandemic years, this is slowly coming back, and the outlook for hotels is positive. However, the competition is much higher today and for the next couple of years until the market has fully recovered. So what does a hotel need to do to increase the win rate in more challenging competition during the recovery?