Best-in-class or best-of-breed?
One of the biggest problems with siloed systems in hotels is that they make it difficult for different departments to share information and collaborate effectively. For example, the marketing department may use one system to track customer data, while the sales department uses another system to track sales data. This makes it difficult for the two departments to share information and work together to achieve common goals. This can lead to confusion, inefficiencies, and missed opportunities, negatively impacting a hotel's bottom line.
Missing the big picture
General and broad or specialized and deep
Advantages of using a system with broad functionality
- Simplicity and ease of use: A system with broad functionality can be simpler and easier for employees across different roles. They will only need to learn to use one rather than multiple systems.
- Improved data consistency: By using a single system, data can be entered and stored consistently, making it easier to analyze and make decisions based on that data.
- Increased efficiency: By using a single system, employees can access the information they need without switching between multiple systems, saving time and improving productivity.
- Cost-effective: A single system can be less expensive to purchase, implement, and maintain than multiple specialized systems.
- Limited depth of functionality: A system with broad functionality may not have the same depth in specific areas as a specialized system, limiting its effectiveness for particular roles or tasks.
- More difficult to customize: A system with broad functionality may be more difficult to customize to the specific needs of different roles or tasks, limiting its effectiveness.
- Increased complexity: A system with broad functionality can be more complex than specialized systems, making it more difficult to use and maintain for specific roles or tasks.
Advantages of using several very deep and specialized systems
- Greater depth of functionality: Specialized systems can have greater functionality in specific areas, making them more effective for certain roles or tasks.
- Easier to customize: Specialized systems can be more easily customized to the specific needs of different roles or tasks, making them more effective.
- Improved data quality: Specialized systems can enhance the quality of data and accuracy by providing specialized tools to collect, store and analyze data specific to the task or role the system is designed for.
- Increased complexity: Specialized systems can be more complex than those with broad functionality, making it more difficult to use and maintain for specific roles or tasks.
- Increased costs: Specialized systems can be more expensive to purchase, implement, and maintain than a single system with broad functionality.
- Reduced data consistency: If different specialized systems are used for other roles, the data can be entered and stored differently, making it more challenging to analyze and decide based on that data.
- Inefficient: Employees may need to switch between several systems to access the information they need, which can take more time and reduce productivity.