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CEO/Top Management
Leading the company
Commercial Manager
Leading the team
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Manage campaigns
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Revenue Manager
Pick-up & Forecast
Resources
Success Stories
Happy Customers
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Update your knowledge
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About us
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Demand Calendar news and updates
18 April 2024
Guest First: Time for Hotels to Organize Around the Guest Journey
As guest expectations evolve and the demand for personalized, seamless experiences grows, the hospitality industry must rethink traditional models and pivot towards a structure that revolves wholly around...
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16 April 2024
Why Are Many Hoteliers Hostile Towards Technology?
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commercial team
11 April 2024
Hotel Myths vs. Reality: It's More Than Just Making Beds
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revenue
commercial team
09 April 2024
No One Has the Right Incentive to Drive Direct Bookings
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commercial team
Stay tuned for our latest news
04 April 2024
Debunking Pricing Myths in Hospitality: A Shift in Perspective
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marketing
commercial team
guest experience
02 April 2024
Crafting a Seamless Guest Booking Journey for Long-Term Success
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marketing
commercial team
28 March 2024
The Ultimate Guide to Acquiring the Most Profitable Guests
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revenue
marketing
commercial team
26 March 2024
Beyond the Buzz: How Mega-Trends Reshape The Hospitality Industry
general manager
commercial team
commercial
Hotel CEO
21 March 2024
In Defense of Tradition: Why Hotels Should Resist the Urge to Change
general manager
commercial team
commercial
Hotel CEO
19 March 2024
Broadening the Scope: Why Hotels Must Rethink Revenue Management
general manager
revenue
commercial team
commercial
Hotel CEO
14 March 2024
Does an experienced hotelier really need analytics?
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Hotel CEO
12 March 2024
Why Hotels Need to Redefine the Guest Journey's Starting Point
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commercial team
Hotel CEO
07 March 2024
Maximizing Hotel Productivity: A Strategic Guide for CEOs
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commercial team
team productivity
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05 March 2024
Analyzing and Predicting Demand for Overnight Accommodation
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revenue
commercial team
Hotel CEO
29 February 2024
How to organize a small hotel group
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commercial team
team productivity
Hotel CEO
27 February 2024
Proactive Business Risk Management in Hotels
general manager
Hotel CEO
22 February 2024
Beyond Tax Breaks: How Hotels Can Build Lasting Financial Strength
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Hotel CEO
20 February 2024
Averages Are Meaningless: Why Hotels Needs More Than Simple Metrics
general manager
revenue
marketing
commercial
Hotel CEO
KPIs
15 February 2024
Beyond Traditional Budgeting: Why Forecasting Drives Hotel Success
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revenue
marketing
commercial
Hotel CEO
13 February 2024
Is Your Hotel Falling Behind? Essential Tech and Skills Upgrades
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revenue
marketing
commercial
Hotel CEO
08 February 2024
Bridging Data Gaps: The Case for a Hotel Management Platform
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marketing
commercial
Hotel CEO
06 February 2024
Beyond the Basics: Mastering Multi-Layered Analysis in Hospitality
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marketing
commercial
Hotel CEO
01 February 2024
Fostering Teamwork: How to Eliminate Silos in Your Hotel
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marketing
commercial
Hotel CEO
30 January 2024
The Power of Words: Shaping the Future of the Hospitality Industry
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marketing
commercial
Data Management
Hotel CEO
25 January 2024
Data Dilemma: Is the Hospitality Industry Lagging Behind?
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marketing
commercial
Data Management
Hotel CEO
23 January 2024
Beyond Silos: Unleashing the Power of Commercial Teams in Hotels
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marketing
commercial
Hotel CEO
18 January 2024
Exploring Costs and Tools in the Seven-Step Guest Journey
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marketing
commercial
Hotel CEO
16 January 2024
Decoding Hotel Expenses: Understanding costs through the Guest Journey
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marketing
commercial
11 January 2024
What Do You Need to Do to Get a Guest to Return?
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marketing
commercial
09 January 2024
Discussing How to Maximize Hotel Profits: Two Strategic Approaches
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marketing
commercial
Hotel CEO
04 January 2024
CEO's Guide: Elevating Hotel Profits with Goal-Focused Teams
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commercial
Hotel CEO
02 January 2024
2024 Vision: Mastering Revenue, Motivation, and Profit in your Hotel
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28 December 2023
Three Highly Likely Predictions for the Hospitality Industry in 2024
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marketing
commercial
21 December 2023
2023 in Review: Key Insights from the Top Five Most Read Blog Posts
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revenue
marketing
commercial team
commercial
19 December 2023
A Letter to Santa: My Five Wishes for a Transformation in Hospitality
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revenue
marketing
commercial team
commercial
14 December 2023
The 5 Worst Nightmares for a General Manager and How to Overcome Them
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revenue
commercial
12 December 2023
Revolutionizing Hospitality: Three Levels of Innovation in Hotels
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commercial
07 December 2023
The Shift from Room-Centric to Guest-Centric Revenue Management
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revenue
commercial
05 December 2023
The Power of Precision: Longtail Market Segmentation in Hotels
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marketing
commercial
30 November 2023
Unlocking Hotel Success: The Top 3 KPIs to Predict Future Performance
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revenue
commercial
28 November 2023
Management Excellence: Aligning Marketing, Sales, and Revenue
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revenue
commercial
23 November 2023
The Anatomy of a Booking: A Guide to Success for Hotel CEOs
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revenue
commercial
21 November 2023
Get the data right: From Travel Agent to the Hotel PMS
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revenue
commercial
16 November 2023
When Dates Matter: A CEO’s Guide to Calendar-Centric Hotel Analytics
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commercial
14 November 2023
It is the Hotel CEO's Job to Buy the Right Technology
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commercial
09 November 2023
Benefits of Focused Market Segmentation in Hotels
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marketing
commercial
07 November 2023
Checking In to Success: A Hotel CEO's Guide to Maximizing ROI
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commercial
02 November 2023
The CEO's Guide to Guest-Centric Revenue Management
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revenue
commercial
31 October 2023
Why Your Definition of Revenue Management Needs an Overhaul
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revenue
commercial
26 October 2023
Crafting Experiences: A Strategic Blueprint for Modern Hotels
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commercial
24 October 2023
How the Hotel CEO Turns Insights into Accountable Actions
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commercial
19 October 2023
The Future of Hospitality: Leverage Technology in the Guest Journey
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commercial
17 October 2023
Hotel Benchmarking: Practical Tips for Maximizing RGI, ARI, and MPI
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revenue
commercial
12 October 2023
Staying Ahead in Hospitality: The Role of Real-Time Insights
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10 October 2023
How to Lure Back Marketing, Sales, and Revenue Talents to Hotels
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05 October 2023
Mastering the Art of Upselling: Setting Up a Successful Program
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commercial
03 October 2023
Decoding The Hotel P&L: Managing Fixed, Capacity, and Variable Costs
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commercial
28 September 2023
A rat race for short-term profits
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revenue
commercial
26 September 2023
Decoding the AI Hype: Why the Core Job of Hotels Remains Unchanged
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commercial
21 September 2023
The Art and Science of Hotel Budgeting: Time for a Rethink?
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commercial
19 September 2023
A CEO's Guide: Maximizing Hotel Profits Through Data-Driven Decisions
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commercial
14 September 2023
Revenue is Created Locally, So Why the Obsession with Centralization?
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revenue
commercial
12 September 2023
Don't Use 'Price Sensitivity' as an Excuse: You Can't Back It Up
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commercial
07 September 2023
Creativity is the key to exceptional success in a hotel business
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commercial
05 September 2023
Why an RMS Is Not Enough: Hotels need a Profit-Oriented Approach
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revenue
commercial
31 August 2023
Time for a Change: Why Hotels Need to Shift from RevPAR to NetRevPAR
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revenue
commercial
29 August 2023
Trapped in commoditization: How hotels can charge a premium rate
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revenue
commercial
24 August 2023
Strategic, Tactical, Operational: Mission Critical Systems for Hotels
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revenue
commercial
22 August 2023
Hotel Economics: The Role of Supply and Demand in Setting Rates
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revenue
commercial
17 August 2023
The Challenge of Aligning a Hotel Group Towards a Shared Vision
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commercial
15 August 2023
Do Hotels Need Humans Anymore in the Guest Journey?
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trends
commercial
10 August 2023
Satisfy Guests and Align Teams: The Hotel CEO's Blueprint for Success
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08 August 2023
Elevate Your Leadership: How Data Shapes Tomorrow's Top Hoteliers
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03 August 2023
The CEO's Checklist for Building a Profit-Oriented Hotel Team
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01 August 2023
Revamping the 4Ps: A Modern Guide for Hotel Marketing Success
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marketing
commercial
27 July 2023
Pricing in Hotels: A Comparison of Generic and Guest-Based Pricing
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revenue
25 July 2023
Designing Achievable Goals: Through Market & Business Insights
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20 July 2023
Resort Management: Balancing People, Processes, and Profits
general manager
18 July 2023
How to Overcome the Challenges of AI Adoption in the Hotel Industry
sales
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revenue
marketing
commercial
Data Management
13 July 2023
Hotel Talent Management: Recruit, Develop, Retain for Success
sales
general manager
revenue
marketing
commercial
11 July 2023
Align Hotel Teams: Using OKRs in Setting Goals and Bonus Schemes
sales
general manager
revenue
marketing
commercial
06 July 2023
From Quick Fixes to Long-Term Wins in Hotel Revenue Management
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revenue
04 July 2023
Empowering Hotel Salespeople: Strategies for Increasing Profits
sales
29 June 2023
Decoding Hotel Demand: Mastering Hotel Seasonality for Profit
general manager
revenue
marketing
22 June 2023
Micro-Market Segmentation in Hotels: A Key to Personalization
general manager
revenue
marketing
20 June 2023
How Collaboration between Marketing and Revenue Management Drives Hotel Growth
general manager
revenue
marketing
15 June 2023
Unlocking Hotels' PMS: Unleashing Strategic Value Beyond Operations
general manager
revenue
marketing
Data Management
13 June 2023
Maximizing Hotel Profitability: Discovering Your Most Valuable Guests
general manager
revenue
marketing
08 June 2023
The Outsourced Hotel: Efficiency Boost or Guest Experience Bust?
sales
general manager
revenue
marketing
06 June 2023
Navigating Profitability: The Crucial Role of Customer Acquisition Cost
general manager
revenue
marketing
01 June 2023
Unleashing Profit Potential through Innovative Packages
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revenue
marketing
30 May 2023
Exceptional Guest Experiences: The Secret Lies in the Details
sales
general manager
revenue
marketing
25 May 2023
Transforming Hotel Management: 6 Essential System Features for Success
sales
general manager
revenue
marketing
23 May 2023
Reimagining Hotel Management: How Technology Drives Profits
sales
general manager
revenue
marketing
18 May 2023
Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover
sales
general manager
revenue
marketing
16 May 2023
Hotel CEOs: It's Time to Shift Focus from Top-Line to Contribution
sales
general manager
revenue
marketing
09 May 2023
Essential KPIs in the hotel Profit & Loss statement
sales
general manager
revenue
marketing
04 May 2023
Escape KPI Paralysis: Streamline Your Hotel's Performance Metrics
sales
general manager
revenue
marketing
02 May 2023
Make your life easy with solutions designed specifically for hotels
sales
general manager
revenue
marketing
27 April 2023
How revenue-critical employees contribute to the hotel's success
general manager
revenue
25 April 2023
Boost Hotel Occupancy: Focus on Forecasting Destination Demand
general manager
revenue
20 April 2023
General Manager: Don't trust your experience and gut feeling
general manager
18 April 2023
How to prevent revenue leaks
general manager
revenue
13 April 2023
Why should the hotel general manager care about forecasting?
sales
general manager
revenue
marketing
commercial
11 April 2023
Centralized or decentralized?
sales
general manager
revenue
marketing
commercial
06 April 2023
Top-line management - the key to financial success in hotels
general manager
revenue
commercial
04 April 2023
How to optimize the distribution mix
general manager
revenue
commercial
30 March 2023
All hotels need a head of commerce
general manager
commercial
28 March 2023
Do you only give your guests a generic experience?
general manager
marketing
commercial
23 March 2023
Total revenue management for future-focused decision-makers
general manager
revenue
commercial
21 March 2023
How to make salespeople in hotels more productive
sales
general manager
commercial
16 March 2023
Thinking about sales keeps general managers up at night
sales
general manager
commercial
14 March 2023
How to improve and develop forecasting in hotels
general manager
revenue
commercial
09 March 2023
What hotels can learn from Maslow's hierarchy of needs
general manager
marketing
commercial
07 March 2023
How to make marketing, sales, and revenue jobs in hotels attractive
sales
general manager
revenue
marketing
commercial
02 March 2023
There is no such thing as forward-looking data
general manager
revenue
marketing
commercial
28 February 2023
Strategies to overcome conflicting goals
general manager
revenue
marketing
commercial
23 February 2023
Hotels using commercial analytics grow revenue faster
general manager
revenue
marketing
commercial
21 February 2023
How personalization contributes to increased revenue and profits
general manager
revenue
marketing
commercial
17 February 2023
What is the next step for hotel revenue managers?
general manager
revenue
commercial
14 February 2023
How can the revenue manager optimize profits?
general manager
revenue
commercial
09 February 2023
Market segmentation essential for total revenue management
general manager
revenue
commercial
07 February 2023
Link hotel KPIs to strategy
general manager
revenue
commercial
02 February 2023
The power of simplicity in revenue management
general manager
revenue
commercial
31 January 2023
Hotels need to be quicker to change
general manager
revenue
marketing
commercial
26 January 2023
Find the most profitable segment
revenue
marketing
commercial
24 January 2023
Best-in-class or best-of-breed?
sales
general manager
revenue
commercial
19 January 2023
The first important steps toward total revenue management
general manager
revenue
commercial
17 January 2023
Is benchmarking helpful for losers?
general manager
revenue
marketing
commercial
12 January 2023
How an aligned team makes the general manager happy
general manager
revenue
marketing
commercial
10 January 2023
Every hotel can create a competitive advantage using data
general manager
revenue
commercial
Data Management
20 December 2022
Benefits and challenges in forecasting hotel demand
general manager
revenue
commercial
13 December 2022
The general manager's top priority list for 2023
general manager
commercial
06 December 2022
Why you are better off working in a commercial team
sales
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revenue
marketing
commercial
01 December 2022
How to budget and manage Customer Acquisition Cost
sales
general manager
revenue
marketing
commercial
29 November 2022
A commercial team generates more profits than functions in silos
sales
general manager
revenue
marketing
commercial
24 November 2022
How to think about forecasting
general manager
revenue
22 November 2022
How to get all stakeholders to agree on total revenue management
sales
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revenue
marketing
commercial
17 November 2022
When hotels become generic, they start the race to the bottom
sales
general manager
revenue
marketing
commercial
15 November 2022
Revenue managers struggle with Total Revenue Management
sales
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revenue
marketing
commercial
10 November 2022
A blindfolded GM is a disaster
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revenue
marketing
commercial
08 November 2022
Do not mix the two approaches to market segmentation
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revenue
marketing
commercial
03 November 2022
Hoteliers need to drive change
general manager
01 November 2022
Hotels are like taxis, the guest wants the convenience of an Uber
general manager
27 October 2022
Three ways to improve the profit
general manager
25 October 2022
Managing capacity costs and COGS standards drive profitability
general manager
18 October 2022
The hotel check-in process has been the same for 100 years
general manager
13 October 2022
A hotel general manager only needs five essential metrics
general manager
11 October 2022
What is Hotel Business Intelligence?
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revenue
06 October 2022
How to win the corporate business
sales
general manager
revenue
04 October 2022
How business intelligence help revenue managers become strategic
sales
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revenue
commercial
29 September 2022
How much time do you spend in unnecessary meetings?
sales
general manager
revenue
commercial
27 September 2022
Get to know your guests
sales
general manager
revenue
commercial
22 September 2022
Analytics for General Managers
sales
general manager
revenue
commercial
20 September 2022
The changing corporate business
sales
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revenue
commercial
15 September 2022
How can the hotel reduce the time and effort of the budget process?
sales
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revenue
commercial
13 September 2022
Consumer behavior and pricing
sales
general manager
revenue
commercial
08 September 2022
Setting goals to measure success
sales
general manager
revenue
commercial
06 September 2022
Focus on efficiency
sales
general manager
revenue
commercial
01 September 2022
The disconnect between data and insights
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revenue
commercial
Data Management
30 August 2022
Preparing the revenue budget 2023
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revenue
commercial
23 August 2022
How to manage customer acquisition cost (CAC)
general manager
revenue
commercial
18 August 2022
Do you like wasting money?
sales
general manager
revenue
commercial
16 August 2022
How to get started with Total Revenue Analysis
sales
general manager
revenue
commercial
11 August 2022
Customer-focused or competitor-focused KPIs?
sales
general manager
revenue
commercial
09 August 2022
How much money do you leave on the table?
sales
general manager
revenue
commercial
04 August 2022
Time for hotels to renegotiate corporate agreements for 2023
sales
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revenue
commercial
02 August 2022
5 questions every GM needs to ask in a sales pipeline meeting
sales
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commercial
28 July 2022
Remove the roadblocks for the commercial team
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commercial
26 July 2022
How to segment the market to attract the most profitable guests
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revenue
marketing
commercial
21 July 2022
The 3 most essential dashboards for managing hotels
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revenue
commercial
19 July 2022
The long-term benefits of automation in hotels
sales
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commercial
14 July 2022
Tech innovation to automate the mundane tasks
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revenue
commercial
12 July 2022
Why teamwork is better than silos
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revenue
commercial
05 July 2022
Tech for Gen Z and boomers
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revenue
commercial
28 June 2022
Direct sales is the future for hotels
sales
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revenue
commercial
23 June 2022
Why you need to set clear goals for your sales team
sales
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revenue
commercial
21 June 2022
How much do hotels need to spend on customer acquisition?
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revenue
commercial
16 June 2022
Do you need a new title?
sales
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revenue
marketing
commercial
14 June 2022
None, passive or active forecasting
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revenue
commercial
09 June 2022
Effective KPIs for hotels
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marketing
commercial
07 June 2022
New hotel guest KPIs
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marketing
commercial
02 June 2022
Introducing the guest funnel
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marketing
commercial
31 May 2022
The 5 most important variables in the hotel PMS
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commercial
26 May 2022
The calendar is essential in hotel demand forecasting
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commercial
24 May 2022
Tips and tricks about market segmentation in hotels
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commercial
19 May 2022
How to improve Customer Lifetime Value (CLV) in hotels
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commercial
17 May 2022
Introduction to Customer Lifetime Value (CLV) in hotels
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commercial
12 May 2022
Teamwork is essential to capturing more revenue per guest
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commercial
11 May 2022
Learn how to calculate Customer Lifetime Value (CLV) in hotels
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commercial
10 May 2022
Which business philosophy will maximize hotel profits?
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commercial
05 May 2022
How to onboard your guests?
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commercial
03 May 2022
How to sell a guest experience
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revenue
commercial
28 April 2022
To contract or not to contract - that is the question
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commercial
26 April 2022
How to estimate the impact of actions
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commercial
21 April 2022
How can the hotel general manager drive guest satisfaction?
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commercial
19 April 2022
The most effective B2B sales strategies for hotels
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revenue
commercial
14 April 2022
Do you know why your guests booked your hotel?
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revenue
commercial
12 April 2022
Who do you need in your commercial team?
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commercial
07 April 2022
How to acquire revenue for a hotel
general manager
commercial
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