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Demand Calendar news and updates
24 June 2025

Driving Portfolio Profitability by Mastering the Guest Journey

When the CFO presents the final P&L statement at the monthly performance meeting, the overall profit margin is disappointingly flat or even declining. The mood shifts from celebration to confusion since all the...
general manager commercial team Hotel CEO guest experience
19 June 2025

Stop Trying to Be Everything to Everyone: Focus for Hotel Success

general manager commercial team Hotel CEO guest experience
16 June 2025

Stop Selling Rooms. Start Selling Your Destination.

general manager commercial team Hotel CEO guest experience
12 June 2025

The Hotelier's Dilemma: Why Chasing Occupancy Is Killing Your Profit

general manager commercial team Hotel CEO guest experience

Stay tuned for our latest news

10 June 2025

How AI Can Revolutionize the Hotel Guest Journey

general manager commercial team Hotel CEO guest experience
05 June 2025

AI in Hospitality: Which Level of Intelligence Does Your Hotel Need?

general manager commercial team Hotel CEO
03 June 2025

Young Talents: Do Not Believe In These 3 Outdated Misconceptions

general manager commercial team Hotel CEO
27 May 2025

Still Using Dial-Up in an AI World?

general manager commercial team Hotel CEO AI
22 May 2025

Beyond Hotel Silos: Embrace the Guest Journey

general manager commercial team Hotel CEO guest experience
20 May 2025

Do Not Discount: Attracting Low-Season Guests by Meeting Their Needs

sales general manager revenue Hotel CEO guest experience
15 May 2025

Three Pillars of Hospitality: What Will Never Change in Hotels

general manager Hotel CEO guest experience
13 May 2025

How Long Are You Going to Let Your Employees Work on Low-Value Tasks?

general manager revenue Hotel CEO
08 May 2025

Beyond the Price Tag – How Hotels Can Win by Reimagining the 4Ps

general manager revenue Hotel CEO Revenue Analytics
06 May 2025

Stop Building Hotel Tech. Focus on Your Guests to Drive Profit.

general manager Hotel CEO Revenue Analytics Business Intelligence
01 May 2025

Technology Isn't Replacing Human Touch in Hotels, It's Enhancing It

general manager Hotel CEO guest experience
29 April 2025

AI: Hotel Commercial Roles Shift from Mundane Tasks to Strategy

sales general manager revenue marketing commercial team commercial Business Intelligence
24 April 2025

Shape The Future: Moving from Historical Data to Actionable Insights

general manager Data Management Hotel CEO KPIs Business Intelligence
22 April 2025

Decoding the Relationship Between Hotel Rates and Guest Reviews

general manager revenue Hotel CEO guest experience Business Intelligence
17 April 2025

Stop Chasing Ghosts: Use Real Data Insights, Not Bad KPIs

general manager Hotel CEO KPIs Revenue Analytics Business Intelligence
15 April 2025

Why a Robot Might Be Your Next Favorite Hotel Receptionist

general manager Hotel CEO guest experience
10 April 2025

Decoding Hotel Tech: Why Every System Matters for Success

general manager revenue Hotel CEO guest experience Business Intelligence
08 April 2025

Beyond the Hype: Debunking the Myth of Data Overload in Hospitality

general manager revenue Hotel CEO Revenue Analytics Business Intelligence
03 April 2025

Exhausted Firefighting: Proactive Steps for Hotel GMs

general manager Hotel CEO guest experience
01 April 2025

Why Your Hotel's Commercial Team Needs Specialized BI Now to Win

sales revenue marketing commercial team Business Intelligence
27 March 2025

Stop Leaving Money on the Table: Upsell Like Airlines to Boost Revenue

general manager revenue marketing Hotel CEO Business Intelligence
25 March 2025

Stop Being Held Hostage by OTAs: Reclaim Direct Bookings and Profit

general manager revenue Hotel CEO Business Intelligence
20 March 2025

Hotel GMs: Trapped in ‘Groundhog Day’ or Leading the Future?

general manager Hotel CEO Business Intelligence
18 March 2025

Is Complexity Holding Hotel Revenue Managers Back?

general manager revenue Hotel CEO Business Intelligence
13 March 2025

How FDD, ADR, and RevPAD Reveal the True Path to M&E Profit

sales general manager revenue marketing Hotel CEO Business Intelligence
11 March 2025

Why a Delegate-Centric Strategy Is the Future of M&E Revenue

sales general manager revenue marketing Hotel CEO
06 March 2025

3 vital questions every hotel general manager should be able to answer

general manager Hotel CEO
04 March 2025

Why Capacity-Driven KPIs Are Holding Hotels Back

general manager revenue Hotel CEO Revenue Analytics Business Intelligence
27 February 2025

Why Every Hotel Needs a Revenue Management Framework to Succeed

general manager revenue Hotel CEO Revenue Analytics Business Intelligence
25 February 2025

The 3 Pillars of Profit: A Simple Guide to the Hotel Business Model

general manager marketing Hotel CEO Revenue Analytics Business Intelligence
20 February 2025

Hotels Don't Need BI—Unless You Want to Grow Revenue and Profits

general manager marketing Data Management Hotel CEO
18 February 2025

The Devil Is in the Details: How GMs Create Unforgettable Experiences

general manager marketing Data Management Hotel CEO
13 February 2025

Wake Up, Hotels: Ignoring Guest Segmentation Is Hurting Your Profits

general manager marketing Data Management Hotel CEO
11 February 2025

Hotels with Too Much Internal Focus Ignore Guest Emotions

general manager Hotel CEO guest experience
06 February 2025

Is Bleisure Travel a Transformative Trend or Just a Hype?

general manager commercial team Data Management Hotel CEO Revenue Analytics Business Intelligence
04 February 2025

How Your Hotel’s Mediocre Guest Experience is Killing Your Revenue

general manager commercial team Hotel CEO
30 January 2025

Unleash Your Full Potential: 3 Key Benefits of Becoming Data-Driven

general manager revenue Hotel CEO
28 January 2025

Mastering the Basics: How Capacity, Volume, and Price Unlock Success

general manager revenue Hotel CEO
23 January 2025

The Three Biggest Problems for Revenue Managers—and How to Solve Them

general manager revenue Hotel CEO
21 January 2025

Turning Data into Profit: Three Pillars of Data-Driven Decision-Making

general manager revenue Hotel CEO
16 January 2025

Stop Hiding Behind Benchmarking: Why Hotel GMs Must Lead—Not Follow

general manager revenue Hotel CEO
14 January 2025

Hotels Are Stuck in a Category: Maximize What You've Got

general manager revenue commercial team Hotel CEO
09 January 2025

Your 2025 Budget Is Already Obsolete—Here’s Why

general manager revenue commercial team Hotel CEO Business Intelligence
07 January 2025

Four Keys to Making Life Easier for Hotel Revenue Managers

revenue commercial Business Intelligence
02 January 2025

The Only 4 Processes That Truly Matter in Hotel Management

general manager Hotel CEO
31 December 2024

Thinking Fast and Slow in the Hotel Industry

general manager Hotel CEO
26 December 2024

Why Hotels Pretend Not to Know You—And How to Fix It

general manager marketing commercial team Hotel CEO
24 December 2024

3 Hotel Trends Shaping 2025: Insights and Actions for Success

general manager revenue commercial team Hotel CEO
19 December 2024

From Burnout to Breakthrough: 3 Ways Revenue Managers Will Rule 2025

general manager revenue commercial team Hotel CEO
17 December 2024

How to Turn Three Hotel KPIs into Actionable Insights

general manager commercial team Hotel CEO KPIs
12 December 2024

Tackling Operational Inefficiency and Staff Turnover in Hotels

general manager team productivity Hotel CEO guest experience
10 December 2024

The General Manager Makes the Hotel Stay Unforgettable

general manager guest experience
05 December 2024

BI to Optimize Revenue and Costs Along the Guest Journey (Part 2)

general manager revenue marketing Business Intelligence
03 December 2024

Leveraging BI to Optimize Revenue and Costs Along the Guest Journey

general manager revenue marketing Business Intelligence
28 November 2024

Enhancing Guest Experience During Christmas to Improve Bottom Line

general manager marketing profit contribution
26 November 2024

Boost Hotel Performance Through Profit & Loss Mastery

general manager profit contribution Hotel CEO Business Intelligence
21 November 2024

3 Hotel Hygiene Factors: Sustainability, Digitalization, and Comfort

general manager profit contribution Hotel CEO guest experience
19 November 2024

Unlock Your Hotel's Potential: The Top 3 Business Intelligence Myths

general manager revenue Hotel CEO
14 November 2024

The Hotel General Manager Today

general manager Hotel CEO
12 November 2024

Unlocking Collaboration: The Power of Multi-User Systems in Hotels

general manager revenue Hotel CEO Business Intelligence
07 November 2024

Why Hotel GMs Are Risk-Averse and the BI Tools They Need for Success

general manager revenue Hotel CEO Business Intelligence
05 November 2024

From OTAs to Open APIs: Embracing Hospitality's Next Inflection Point

general manager revenue Hotel CEO Business Intelligence
31 October 2024

Optimizing Your Hotel PMS Settings for AI-Driven Revenue Growth

general manager revenue Hotel CEO Business Intelligence
29 October 2024

Reactive Hoteliers: Fear of Change Is Holding You Back

general manager revenue profit contribution Hotel CEO Business Intelligence
24 October 2024

A Tale of Two Hotels: Empowering Revenue Management for Success

general manager revenue Hotel CEO
22 October 2024

Hotel Productivity: Balancing Efficiency and Continuous Improvement

general manager team productivity profit contribution Hotel CEO guest experience
17 October 2024

Creating Value for Guests: Innovative Ideas Enhance Guest Experiences

general manager revenue Hotel CEO guest experience AI Business Intelligence
15 October 2024

Unlocking Hotel Profitability with AI: A Guide to Two AI Outcomes

general manager revenue Data Management Hotel CEO AI Business Intelligence
10 October 2024

Boost Revenue and Cut Costs: How Demand Calendar Solves Problems

general manager revenue commercial team Hotel CEO
08 October 2024

Experience vs. Data: A Tale of Two Commercial Managers

general manager commercial team Hotel CEO
03 October 2024

Serving or Exploiting the Local Community? A Challenge to Hotel GMs

general manager commercial team trends Hotel CEO guest experience
01 October 2024

The Revenue Manager vs. AI: A Tale of Predicting Hotel Demand

general manager revenue Hotel CEO AI
26 September 2024

Creating Value Always Beats Cost-Cutting: A Lesson for Hotel GMs

general manager revenue Hotel CEO guest experience
24 September 2024

The Tale of Two Revenue Managers

general manager revenue Hotel CEO
19 September 2024

The Three Most Critical Roles in a Hotel for Business Success

general manager revenue Hotel CEO guest experience
17 September 2024

The Revenue Manager is My Hero

general manager revenue Hotel CEO
12 September 2024

Why Hotel General Managers Are Reluctant to Embrace Change

general manager Hotel CEO
10 September 2024

Beyond Budgets: Three Smarter Ways to Control Hotel Performance

general manager revenue profit contribution Hotel CEO
05 September 2024

Stay in Control: How a BI Tool Becomes a GM’s Best Friend

general manager Hotel CEO
03 September 2024

Breaking the Myths: A Call for a Mental Change in the Hotel Industry

general manager revenue Hotel CEO
29 August 2024

Boost Hotel Profits: A Collaborative Approach for GMs and RMs

general manager revenue Hotel CEO
27 August 2024

Mastering Hotel Positioning: Strategies to Attract High-Paying Guests

general manager revenue marketing commercial Hotel CEO
22 August 2024

Three Essential Steps to Profit-Oriented Revenue Management

general manager revenue Hotel CEO
20 August 2024

Price Skimming: Are Hotels Leaving Too Much Money on the Table?

general manager revenue Hotel CEO
15 August 2024

Stubborn GMs Sabotage Success: Time to Embrace Tech or Fall Behind

general manager Data Management Hotel CEO
13 August 2024

Achieving Data-Driven Excellence in the Hospitality Industry

general manager commercial team Data Management Hotel CEO Revenue Analytics
08 August 2024

Broken Promises? The Myth of Personalization in Hotel Loyalty

general manager commercial team Hotel CEO guest experience
06 August 2024

Strategic Focus for All Hoteliers: 80% Revenue, 20% Flow-Through

general manager revenue commercial team Hotel CEO
01 August 2024

Unlocking Profit: How Each Reservation Drives Hotel Success

general manager revenue commercial team Hotel CEO
30 July 2024

Don't Miss the Future: Adapt to Changing Traveler Needs

general manager Hotel CEO guest experience
25 July 2024

Why Selective Targeting of Guests Can Boost Hotel Revenue

general manager revenue Hotel CEO guest experience
23 July 2024

Maximizing Profitability: Revenue Growth vs. Operational Efficiency

general manager revenue Hotel CEO
18 July 2024

When GMs Refuse to Change: The Fast Track to Hotel Failure

general manager commercial team Hotel CEO
16 July 2024

Are Hidden Productivity Killers Draining Your Hotel's Revenue?

general manager commercial team Hotel CEO
11 July 2024

Maximizing Profitability: Three Essential Tasks for Hotel GMs

general manager commercial team Hotel CEO guest experience
09 July 2024

Winning Over the Competition: How to Select the Right Comp Set

general manager revenue Revenue Analytics
04 July 2024

Hotel GMs Risk Owners' Money Without Data-Driven Decisions

general manager Hotel CEO Revenue Analytics
02 July 2024

The Digital Transformation of the Hotel Stay: An Urgent Wake-Up Call

general manager marketing Hotel CEO guest experience
27 June 2024

Retailing is Detailing: Why Hotel GMs Must Sweat the Small Stuff

general manager Hotel CEO
25 June 2024

The Hidden Costs of Capacity-Driven KPIs in the Hotel Industry

general manager revenue Hotel CEO
20 June 2024

All the Tricks to Increase Your Bonus as a Hotel Revenue Manager

sales general manager revenue Hotel CEO
18 June 2024

Beyond Room Rates: The Data-Driven Guide to Maximizing Total Revenue

sales general manager revenue marketing Hotel CEO Revenue Analytics
13 June 2024

Data Power: How Revenue Analytics Transforms Hotel Performance

general manager revenue marketing commercial Hotel CEO
11 June 2024

The Dangers of Rewarding the Wrong KPIs in Hotel Companies

general manager revenue marketing commercial Hotel CEO
06 June 2024

Endless Choices for Guests to Find the Perfect Hotel Stay

general manager revenue marketing commercial Hotel CEO
04 June 2024

Revolutionizing Hotel PMS: A Guest-Centric Approach

general manager commercial Hotel CEO
30 May 2024

Hotel Revenue Management: What could possibly go wrong?

general manager revenue marketing commercial Hotel CEO
28 May 2024

How Hotels Can Unite to Boost Demand for Overnight Stays

general manager revenue marketing commercial Hotel CEO
23 May 2024

The AI Revolution in Hotel Revenue Management: Bridging the Skills Gap

revenue Hotel CEO
21 May 2024

Benchmarking Drives Mediocracy: Rethink How We Measure Success

general manager revenue marketing Hotel CEO
16 May 2024

The Hidden Costs of Manual Reporting in Hotel Management

general manager team productivity data/reports Hotel CEO
14 May 2024

Mastering Revenue Performance Management for Maximizing Profits

general manager data/reports profit contribution Hotel CEO
09 May 2024

Could a Robot Replace Your Hotel General Manager?

general manager Hotel CEO
07 May 2024

Cut Through the Hype: Practical Strategies to Use AI in Hotels

general manager commercial team Hotel CEO guest experience
02 May 2024

Addressing Time Poverty and Friction in the Hotel Industry

general manager commercial team team productivity Hotel CEO guest experience
30 April 2024

Dynamic Pricing Dilemma: How Close Are Hotels to Perfect Competition?

general manager revenue commercial team Hotel CEO
25 April 2024

Empower Hotel CEOs: Remove the profitability roadblocks

general manager commercial team Hotel CEO KPIs
23 April 2024

My Secret KPIs Hoteliers Can Use for Maximum Success

general manager commercial team
18 April 2024

Guest First: Time for Hotels to Organize Around the Guest Journey

general manager commercial team
16 April 2024

Why Are Many Hoteliers Hostile Towards Technology?

general manager commercial team
11 April 2024

Hotel Myths vs. Reality: It's More Than Just Making Beds

general manager revenue commercial team
09 April 2024

No One Has the Right Incentive to Drive Direct Bookings

general manager revenue commercial team
04 April 2024

Debunking Pricing Myths in Hospitality: A Shift in Perspective

general manager revenue marketing commercial team guest experience
02 April 2024

Crafting a Seamless Guest Booking Journey for Long-Term Success

general manager revenue marketing commercial team
28 March 2024

The Ultimate Guide to Acquiring the Most Profitable Guests

sales general manager revenue marketing commercial team
26 March 2024

Beyond the Buzz: How Mega-Trends Reshape The Hospitality Industry

general manager commercial team commercial Hotel CEO
21 March 2024

In Defense of Tradition: Why Hotels Should Resist the Urge to Change

general manager commercial team commercial Hotel CEO
19 March 2024

Broadening the Scope: Why Hotels Must Rethink Revenue Management

general manager revenue commercial team commercial Hotel CEO
14 March 2024

Does an experienced hotelier really need analytics?

general manager Hotel CEO
12 March 2024

Why Hotels Need to Redefine the Guest Journey's Starting Point

general manager commercial team Hotel CEO
07 March 2024

Maximizing Hotel Productivity: A Strategic Guide for CEOs

general manager commercial team team productivity Hotel CEO
05 March 2024

Analyzing and Predicting Demand for Overnight Accommodation

general manager revenue commercial team Hotel CEO
29 February 2024

How to organize a small hotel group

general manager commercial team team productivity Hotel CEO
27 February 2024

Proactive Business Risk Management in Hotels

general manager Hotel CEO
22 February 2024

Beyond Tax Breaks: How Hotels Can Build Lasting Financial Strength

general manager Hotel CEO
20 February 2024

Averages Are Meaningless: Why Hotels Needs More Than Simple Metrics

general manager revenue marketing commercial Hotel CEO KPIs
15 February 2024

Beyond Traditional Budgeting: Why Forecasting Drives Hotel Success

general manager revenue marketing commercial Hotel CEO
13 February 2024

Is Your Hotel Falling Behind? Essential Tech and Skills Upgrades

general manager revenue marketing commercial Hotel CEO
08 February 2024

Bridging Data Gaps: The Case for a Hotel Management Platform

general manager revenue marketing commercial Hotel CEO
06 February 2024

Beyond the Basics: Mastering Multi-Layered Analysis in Hospitality

general manager revenue marketing commercial Hotel CEO
01 February 2024

Fostering Teamwork: How to Eliminate Silos in Your Hotel

general manager revenue marketing commercial Hotel CEO
30 January 2024

The Power of Words: Shaping the Future of the Hospitality Industry

general manager revenue marketing commercial Data Management Hotel CEO
25 January 2024

Data Dilemma: Is the Hospitality Industry Lagging Behind?

general manager revenue marketing commercial Data Management Hotel CEO
23 January 2024

Beyond Silos: Unleashing the Power of Commercial Teams in Hotels

general manager revenue marketing commercial Hotel CEO
18 January 2024

Exploring Costs and Tools in the Seven-Step Guest Journey

general manager revenue marketing commercial Hotel CEO
16 January 2024

Decoding Hotel Expenses: Understanding costs through the Guest Journey

revenue marketing commercial
11 January 2024

What Do You Need to Do to Get a Guest to Return?

revenue marketing commercial
09 January 2024

Discussing How to Maximize Hotel Profits: Two Strategic Approaches

sales general manager revenue marketing commercial Hotel CEO
04 January 2024

CEO's Guide: Elevating Hotel Profits with Goal-Focused Teams

general manager commercial Hotel CEO
02 January 2024

2024 Vision: Mastering Revenue, Motivation, and Profit in your Hotel

general manager commercial
28 December 2023

Three Highly Likely Predictions for the Hospitality Industry in 2024

sales general manager revenue marketing commercial
21 December 2023

2023 in Review: Key Insights from the Top Five Most Read Blog Posts

sales general manager revenue marketing commercial team commercial
19 December 2023

A Letter to Santa: My Five Wishes for a Transformation in Hospitality

sales general manager revenue marketing commercial team commercial
14 December 2023

The 5 Worst Nightmares for a General Manager and How to Overcome Them

general manager revenue commercial
12 December 2023

Revolutionizing Hospitality: Three Levels of Innovation in Hotels

general manager revenue commercial
07 December 2023

The Shift from Room-Centric to Guest-Centric Revenue Management

general manager revenue commercial
05 December 2023

The Power of Precision: Longtail Market Segmentation in Hotels

general manager marketing commercial
30 November 2023

Unlocking Hotel Success: The Top 3 KPIs to Predict Future Performance

general manager revenue commercial
28 November 2023

Management Excellence: Aligning Marketing, Sales, and Revenue

general manager revenue commercial
23 November 2023

The Anatomy of a Booking: A Guide to Success for Hotel CEOs

general manager revenue commercial
21 November 2023

Get the data right: From Travel Agent to the Hotel PMS

general manager revenue commercial
16 November 2023

When Dates Matter: A CEO’s Guide to Calendar-Centric Hotel Analytics

general manager commercial
14 November 2023

It is the Hotel CEO's Job to Buy the Right Technology

general manager commercial
09 November 2023

Benefits of Focused Market Segmentation in Hotels

general manager revenue marketing commercial
07 November 2023

Checking In to Success: A Hotel CEO's Guide to Maximizing ROI

general manager revenue commercial
02 November 2023

The CEO's Guide to Guest-Centric Revenue Management

general manager revenue commercial
31 October 2023

Why Your Definition of Revenue Management Needs an Overhaul

general manager revenue commercial
26 October 2023

Crafting Experiences: A Strategic Blueprint for Modern Hotels

general manager commercial
24 October 2023

How the Hotel CEO Turns Insights into Accountable Actions

general manager commercial
19 October 2023

The Future of Hospitality: Leverage Technology in the Guest Journey

general manager commercial
17 October 2023

Hotel Benchmarking: Practical Tips for Maximizing RGI, ARI, and MPI

general manager revenue commercial
12 October 2023

Staying Ahead in Hospitality: The Role of Real-Time Insights

general manager commercial
10 October 2023

How to Lure Back Marketing, Sales, and Revenue Talents to Hotels

general manager commercial
05 October 2023

Mastering the Art of Upselling: Setting Up a Successful Program

general manager commercial
03 October 2023

Decoding The Hotel P&L: Managing Fixed, Capacity, and Variable Costs

general manager commercial
28 September 2023

A rat race for short-term profits

general manager revenue commercial
26 September 2023

Decoding the AI Hype: Why the Core Job of Hotels Remains Unchanged

general manager revenue commercial
21 September 2023

The Art and Science of Hotel Budgeting: Time for a Rethink?

general manager commercial
19 September 2023

A CEO's Guide: Maximizing Hotel Profits Through Data-Driven Decisions

general manager commercial
14 September 2023

Revenue is Created Locally, So Why the Obsession with Centralization?

general manager revenue commercial
12 September 2023

Don't Use 'Price Sensitivity' as an Excuse: You Can't Back It Up

general manager commercial
07 September 2023

Creativity is the key to exceptional success in a hotel business

general manager commercial
05 September 2023

Why an RMS Is Not Enough: Hotels need a Profit-Oriented Approach

general manager revenue commercial
31 August 2023

Time for a Change: Why Hotels Need to Shift from RevPAR to NetRevPAR

general manager revenue commercial
29 August 2023

Trapped in commoditization: How hotels can charge a premium rate

general manager revenue commercial
24 August 2023

Strategic, Tactical, Operational: Mission Critical Systems for Hotels

general manager revenue commercial
22 August 2023

Hotel Economics: The Role of Supply and Demand in Setting Rates

general manager revenue commercial
17 August 2023

The Challenge of Aligning a Hotel Group Towards a Shared Vision

general manager commercial
15 August 2023

Do Hotels Need Humans Anymore in the Guest Journey?

general manager trends commercial
10 August 2023

Satisfy Guests and Align Teams: The Hotel CEO's Blueprint for Success

general manager
08 August 2023

Elevate Your Leadership: How Data Shapes Tomorrow's Top Hoteliers

general manager
03 August 2023

The CEO's Checklist for Building a Profit-Oriented Hotel Team

general manager
01 August 2023

Revamping the 4Ps: A Modern Guide for Hotel Marketing Success

general manager marketing commercial
27 July 2023

Pricing in Hotels: A Comparison of Generic and Guest-Based Pricing

general manager revenue
25 July 2023

Designing Achievable Goals: Through Market & Business Insights

general manager
20 July 2023

Resort Management: Balancing People, Processes, and Profits

general manager