Is benchmarking helpful for losers?
Hotels are driven by benchmarking to understand their performance versus their competitors. If the hotel is performing better than the competition, everyone is happy. These are the winners, and they tend to keep doing what seems to work. Benchmarking only confirms that what they are doing is the right thing. On the other hand, if the hotel is performing worse than competing hotels, general managers and owners will put a lot of pressure on the team to shape up. These hotels are the losers, and they play the game of catching up. However, once they think they have caught up, the winners have taken a step forward and are still ahead of the competition.