How business intelligence help revenue managers become strategic
Revenue managers focus on following processes and procedures to do things right. Many hotels have automated these processes to make it easier for revenue managers. One example is implementing a revenue management system (RMS) that follows a strict approach to forecast, setting, and updating rates. Revenue managers are primarily operational and sometimes tactical when overriding the RMS, adding restrictions to rates, and pricing a group. However, at revenue management conferences, everyone talks about becoming more strategic, but it doesn't seem easy to move up from the operational and tactical levels. How could a revenue manager become more strategic?