Every Hotel Desperately Now Needs a Sales Manager to Recover
Salespersons will best capture the returning demand for accommodation by rebuilding strong personal relationships. Before the pandemic, hotels only cared about maximizing the rate and not the long-term relationship. Customers probably had a turbulent year when they were not allowed to travel and are now looking forward to traveling again. Hotels that build trust through their salespeople by having new hygiene standards and new technology in place will be winners.