How to win the budget argument:
- Don't sell "Savings," sell "Speed": Your GM doesn't care if you are tired of typing. They care that Competitor X responded to a lead faster than you did. Frame the current manual process as a "Speed Bump" that is costing the hotel deals.
- The "One Extra Deal" Argument: Unlike the Revenue Manager (who saves pennies), you make dollars. Use the argument: "If this system helps us win just one extra medium-sized group in the entire year, the subscription is paid for. Everything else is pure profit."
- Commit to "Hunting" Time: Promise that every hour saved on data entry will be reinvested into outbound prospecting. You aren't asking for time off; you are asking for time to hunt.
