It is not only getting harder to capture the revenue that the hotel needs to stay profitable. It is also more difficult than ever to find the right team members, with the right skills and knowledge, since all hotels are competing for the best people.
Many hotels struggle with sales, marketing, and revenue management working in silos which often cause more problems than benefits. Lack of alignment towards the overall goals creates much contradictory work which slows down the process and increases the costs.
Not working as a team as well as confusion about the accuracy of data will make decisions harder and lead to missed opportunities, increased costs and loss of profit.