The competition between hotels is intense and they are struggling how to attract the talented people to work for their hotels. Finding the right people is a problem which is increasing in the whole hotel sector.
If revenue remains behind budget, hotels must cut costs to maintain profit, often leading to poorer service quality in the hotel, poor reviews and, ultimately, even lower revenue. Missing revenue goals often prevents the hotel from making planned investments, which leads to a worse guest experience and this leads to even lower income. A vicious spiral is created, if hotels do not counter-act quickly.